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Friday, July 21, 2006

A Keyword of Your very own for $5

Ir8 Search.com, an exciting new web site, is banking on the frustration of small businesses with high Internet advertising costs. Rather than selling high-priced clicks for targeted keywords, Ir8 Search.com rents the keywords on a monthly basis for a $5.00 fee.
Eden Prairie, MN (PRWEB) July 14th, 2006 -- Ir8 Search.com, an exciting new web site, is banking on the frustration of small businesses with high Internet advertising costs. Rather than selling high-priced clicks for targeted keywords, Ir8 Search.com rents the keywords on a monthly basis for a $5.00 fee.
'Small businesses have been struggling with advertising costs for the last several years, ever since the invention of pay-per-click advertising,' says Mike Mancini, Founder of Ir8 Search.com. 'Why can't someone rent a keyword for a monthly fee, a keyword that is linked to their web site alone, without competing for that keyword? Ir8 Search.com offers that definitive marketing advantage.'
Pay-per-click advertising consists of people clicking on keywords in search engines to take them to a web site where they will hopefully find what they are looking for. Businesses pay search engines a set fee each time someone clicks on that keyword, so they can hopefully turn that click into a profit. The price of a click can be as low as $0.01, but it can also be more than $75.00 for high-priced industries, such as the financial world.
Ir8 Search.com (available online at http://www.ir8search.com) gives small businesses the chance to rent even potentially expensive keywords for the flat fee of $5.00 a month. To ensure that the keywords match up to the web site, and therefore provide a benefit to the search engine user, Ir8 Search.com screens the web sites of companies before allotting them the keyword.
There is also a three-month limit on the amount of time that a company can hold on to a keyword. After that, a company will have to join a waiting list if it wishes to repurchase that keyword for another 3 month period. This gives all companies an equal advantage.
'This way, everyone has a shot at getting some of that business, not just the corporate giants with their multi-million dollar advertising budgets,' says Mancini. 'There are so many businesses and websites out there that no one has heard of because they cannot compete with corporate America on the advertising front."

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